Press Releases

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Theodore Tugboat to Become Marine Career Ambassador 

Issued: March 26, 2021

Today we are announcing that Nova Scotia’s life-sized TV replica tugboat, Theodore Too, has been acquired by Blair McKeil (founder of McKeil Marine, one of Canada’s leading marine service providers). In his new role, Theodore will embark on new promotional missions, spanning ports throughout the Great Lakes and Atlantic Canada.  

Theodore’s new owner, Blair McKeil has deep connections to the Maritimes and, specifically, Nova Scotia. His paternal grandfather and his father hail from Pugwash, and his maternal grandfather was from Cape Breton. McKeil is a regular visitor to Nova Scotia and has business interests in the province. McKeil’s strong personal interest in encouraging youth to choose marine industry careers prompted him to invite Theodore to join the cause. 

Atlantic Tour Company Expands to Ontario 

Ambassatours Acquires Double Deck Tours in Niagara Falls, Ontario

Issued: November 16, 2018

Ambassatours Gray Line, Atlantic Canada’s largest sightseeing tour company announces an expansion to Ontario, with the purchase of Double Deck Tours in Niagara Falls. The acquisition adds 12 classic British double decker buses to the company’s existing livery of 25, solidifying Ambassatours Gray Line as the world’s largest owner and operator of vintage Routemaster double deckers. 


“This acquisition is a unique opportunity to be part of the Ontario tourism landscape, in such an iconic location as Niagara Falls,” said Dennis Campbell, CEO.

Saint John Welcomes Theodore Too

Popular Attraction To Operate in New Brunswick This Season

Issued: May 17, 2018

Iconic harbour ambassador, Theodore Too will be travelling to Saint John, New Brunswick, to deliver tours throughout the 2018 season. The announcement came today from Ambassatours Gray Line, owners of Theodore Too, in a joint release with New Brunswick partners.

“It’s been awhile since Theodore has ventured out of Halifax but we know he has a huge fan base in every province across the country”, said Dennis Campbell, CEO, Ambassatours Gray Line, “When the opportunity came up to have him go to Saint John to meet new friends and ‘work’ in their busy harbour this season, we wanted to make that happen for him.”

Farwell Leaves Ambassatours to focus On Amphibious Vehicle Manufacturing 
Issued: January 20, 2017

Atlantic Canada’s premiere tour company, Ambassatours Gray Line’s CEO Dennis Campbell, has announced that its President, Jeff Farwell, is leaving the company to return to his entrepreneurial roots:  manufacturing new amphibious vehicles.


“We have been proud to grow Murphy’s within the Ambassatours family over the last couple of years since our merger,” said Dennis Campbell, CEO Ambassatours Gray Line. “We wish Jeff all the best with his new endeavors and we look forward to continuing to enhance Murphy’s as a key segment of our tour company.”

Largest Regional Tour Company Signals Growth With Opening of New Halifax Headquarters
Issued: June 22, 2016

Ambassatours Gray Line, the region’s largest and most diverse tour company, today revealed its highly-anticipated, purpose-built corporate office and maintenance service centre in Halifax’s north end.

“Two years ago we significantly expanded our fleet, our tour offerings and our staffing with the acquisition of Murphy’s The Cable Wharf,” noted Jeff Farwell, President of Ambassatours Gray Line.  “After the merger, it became clear that expanding and enhancing our supporting facilities would better champion our increased capacity.”...

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Regional Firefighters Help Theodore Tugboat

Issued: August 17, 2015


Sometimes even our big, strong friends need a helping hand. Theodore Tugboat was concerned that his faded red cap was affecting his ability to continue to be the best Nova Scotia ambassador he could possibly be. That’s when regional firefighters, along with two local businesses, reached out to give their friend Theodore Tugboat a refresh.


On Thursday, August 4th, a voluntary team of seven firefighters, along with their Chief and an aerial platform, stopped by the Cable Wharf on the Halifax waterfront for a few hours to give Theodore’s hat a much-needed coat of paint.

Popular Local Attractions Pair Wines & Cuisine for Themed Sailing
Issued: July 10, 2015


Visitors seeking to use their time wisely in Halifax can now enjoy three essential elements of a Nova Scotia vacation within two compact hours on the city’s waterfront. Murphy’s the Cable Wharf pairs with Pete Luckett’s valley winery, Luckett Vineyards, on Wednesday evenings to deliver “Wines on the Water” food & wine tastings.


“This experience delivers the memorable combination of quintessential Nova Scotia activities that guests are seeking.” said Jeff Farwell, President of Murphy’s (now merged with Ambassatours Gray Line), “Since we launched two weeks ago, the response has been phenomenal with brisk ticket sales and great #winesonthewater buzz on social media.”

Murphy’s - Ambassatours Merger Creates Canada’s Largest Sightseeing Tour Company

Issued: August 13, 2014


Halifax, Nova Scotia (August 13, 2014) — Atlantic Canada’s premiere motor coach and tour company, Ambassatours Gray Line, has announced that it will welcome Murphy’s The Cable Wharf into its company fold, effective immediately.


Ambassatours Gray Line President & CEO, Dennis Campbell, along with longtime Murphy’s CEO, Jeff Farwell, made the announcement today at Murphy’s waterfront restaurant in Halifax.

“This merger establishes us as Canada’s largest and most diverse sightseeing tour company and provides us with a dynamic foundation for growing new markets”, said Dennis Campbell, “Murphy’s legacy of creating and delivering outstanding guest experiences completely harmonizes with our company’s philosophy and focus.”